Whiskas is the leading partner in a new European pet food container recycling programme to collect the plastic packaging that is not recycled through door to door collection systems. The system works through Terracycle https://www.whiskas.co.uk/terracycle, an organisation that recycles a whole load of post consumer packaging from Pringles containers to Colgate tooth products and Walkers crisp packets. Probably more pet food manufacturers will join the scheme in the future.
It provides a recycling route for manufacturers whose products do not fit within a normal municipal recycling programme. you’ll find collection points around the area and the money raised goes to various charities. pet food containers are a new venture and teracycle are looking for new collection points. you can do it yourself at home (they’ll send you labels to print for UPS to collect) or set up something in a local church, school or centre available to the public and donate to that charity. at present, they are collecting Whiskas wet food pouches, flexible plastic treat and other food bags and similar products in the Wellbeloved range for dogs.
You don’t raise a huge amount of money per unit, but there are a lot of pet owners out there who could contribute to your charity as well as reducing waste to incineration and landfill.
Warning: wash out food pouches in your general washing up/ dishwasher load. If you run hot water separately to do this then you have negated any environmental benefit from recycling. This material currently goes to incineration with energy recovery in Reading.