Education, Communication and Influencing Behaviour

Climate change can be a complex subject.  Providing relevant, practical information and education therefore needs to be a core part of any solutions to delivering lasting changes in behaviour.


Each and every one of us plays a part in shaping our environment, and our individual as well as collective actions can help deliver real change in Reading and beyond.

From thinking about how we travel, what we consume and how we interact with our surroundings, responding to a changing climate as well as effectively reducing Reading’s impact on climate change will depend on significant long-term changes in behaviour.  These changes need to be broad-reaching, incorporating homes, communities, places of education, of work and of businesses themselves.

How we behave is determined by many factors, such as our habits, our beliefs, our values our cultural expectations, as well as by incentives.  Long-lasting change does not happen overnight, but the groundswell of support for initiatives such as Transition Town Reading’s Refill Reading scheme, which received grant funding support from the Climate Change Partnership, demonstrates how individual actions can quickly multiply and lead to significant change.

We have identified the following strategic priorities:

  • To integrate sustainable behaviour promotion and practice throughout schools and colleges, homes, businesses and workplaces. (T7SP1)
  • To promote and raise awareness of the range of opportunities, initiatives, successes and challenges relating to climate action across Reading. (T7SP2)

What action are we taking?

Schools, colleges and universities have a key role to play in ensuring the current generation are equipped with the skills and knowledge they need to take action on climate change.  We are pleased to support the Interclimate Network in running a fantastic annual model climate conference, timed around the global ‘conference of the parties’ climate change talks.  Participant schools are then invited to a National Summit with a number of MPs, held at Portcullis House, Westminster, with an opportunity to take part in a series of themed workshops.

Our Climate Forum talks have proved a popular way to communicate with the local community across a range of climate-related issues, with some excellent speakers from the Environment Agency, the University of Reading and more.

In June 2018, our friends at Connect Reading invited us to run a climate-themed breakfast event with local businesses, providing a great opportunity to discuss the likely impacts on Reading of a changing climate, and the opportunities to reduce these impacts.

Full details of our Education, Communication and Influencing Behaviour Action Plan can be found here.


The latest posts from the Education Theme follow:

Photo Reading Schools’ Climate Conference – 5th December 2018  13 November 2018

190 countries will meet in Katowice, Poland in December for the annual UN Climate Conference, COP24 and it must get results on action towards all countries’ Paris Agreement targets. Teams of students from six local secondary schools will also meet on 5th December to carry out their own debate on progress towards the Paris Agreement …

Categories:   Education  RCAN Events  Uncategorized  

Graph IPCC Special Report 15 – Global warming of 1.5degC  16 October 2018

The IPCC SR15 was released on 8 October 2018 with the strong messages that we have only 12 years to limit global warming to 1.5 degC. “The report highlights a number of climate change impacts that could be avoided by limiting global warming to 1.5ºC compared to 2ºC, or more. For instance, by 2100, global …

Categories:   Education  Low Carbon  Our Strategy  Themes  Water  

photo ICN Schools Summit  29 September 2018

It was my great pleasure to attend the InterClimate network (ICN) National Summit, on the 27 June. And it is great that the RCCP have been able to contribute towards the work of ICN, and helped to support the event. The day itself was fantastic…it did help that it was held at Portcullis House, and …

Categories:   Education